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Local SEO Glossary
Key terms and concepts in local search engine optimization, explained clearly.
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Geo-Targeting
The practice of delivering content or optimizing visibility for users in a specific geographic location.
Google Business Profile
A free Google tool that lets businesses manage how they appear in Google Search and Google Maps.
Google Maps SEO
The process of optimizing a business's presence in Google Maps to appear prominently in map-based local searches.
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Local Intent
A search query that indicates the user is looking for products, services, or information in a specific geographic area.
Local Pack
The box showing three local businesses with a map at the top of Google search results for local queries.
Local SEO
The practice of optimizing a business's online presence to rank higher in local search results.
LocalBusiness Schema
A specific Schema.org type used to mark up structured data about a local business on its website.
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Reputation Management
The practice of monitoring and influencing how a business is perceived online through reviews, mentions, and content.
Review Signals
The collective impact of online reviews on local search rankings, including quantity, quality, recency, and diversity.
Rich Snippets
Enhanced search results that display additional information like star ratings, prices, or business hours alongside the standard title and description.
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Schema Markup
Structured data code added to websites that helps search engines understand content in a machine-readable format.
SERP
Search Engine Results Page — the page displayed by a search engine in response to a query.
Service Area
The geographic region where a business provides its services, especially for businesses that travel to customers rather than serving from a fixed location.