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Local SEO Audit Report
Equipment World
235 Drive in Road, Sault Ste. Marie, ON P6B 5X5
Industrial equipment supplier
+1 (705) 949-7379
www.equipworld.com
27/100
Overall Score
Core Web Vitals
100/100
Directory Listings
47/100
Local Competitors
0/100
Website Local Schema
0/100
Google Maps Profile
69/100
Organic Rankings
14/100
Local Pack Visibility
0/100
NAP Website Consistency
0/100
10
10/ 12
Found
4
4/ 12
NAP Consistent
6
6
Inconsistent
2
2
Not Found
Directory
Status
NAP
Reviews
Bing
Not Found
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Bing
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
Tupalo
Not Found
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Tupalo
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
AroundMe
Inconsistent
NameAddressPhone
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AroundMe
InconsistentNameAddressPhone
CylexView listing
InconsistentNameAddressPhone
FacebookView listing
InconsistentNameAddressPhone
HotFrogView listing
InconsistentNameAddressPhone
MapQuestView listing
InconsistentNameAddressPhone
ShowMeLocalView listing
InconsistentNameAddressPhone
Opendi CAView listing
FoundNameAddressPhone
Profile CanadaView listing
FoundNameAddressPhone
Yelp
Found
NameAddressPhone
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Yelp
FoundNameAddressPhone
YP.caView listing
FoundNameAddressPhone
Profile Fields
Business Name
Address
Phone Number
Website
Business Hours
Photos
1 photosBusiness Description
Business Category
Business Attributes
Wheelchair Accessible EntranceWheelchair Accessible ParkingPay Credit CardPay Debit CardPay Credit Card Types Accepted
Rating
4.6(13 reviews)
View this search on Google Maps
Position
Not ranked
Avg. rating (Top 5)
4.4You: 4.6 ↑
Avg. reviews (Top 5)
6You: 13 ↑
Google Ads (Top 5)
0/5You: —
Facebook Pixel (Top 5)
1/5You: —
| # | Business | Rating | Reviews | Google Ads | FB Pixel |
|---|---|---|---|---|---|
| 1 | Sis Manufacturing | 4.9 | 7 | — | — |
| 2 | Maker North Co. Ltd. | 5.0 | 2 | — | — |
| 3 | Bunker Manufacturing | 5.0 | 6 | — | — |
| 4 | ARAUCO Company - North America | 4.2 | 9 | — | Yes |
| 5 | Algoma Steel Inc. | 3.0 | 4 | — | — |
| 6 | Soo Foundry & Machine Ltd | 5.0 | 1 | — | — |
| 7 | Rector Machine Works Ltd | 4.4 | 4 | — | — |
| 8 | Tenaris | 3.0 | 22 | — | — |
| 9 | Maxco Steel and Wood Products Ltd. | 5.0 | 1 | — | — |
| 10 | OTR Engineered Solutions | 2.0 | 1 | — | — |
| 11 | Shaw Milling Ltd | 4.5 | 17 | — | — |
| 12 | Truck Wash Technologies Inc | 5.0 | 1 | — | — |
| 13 | Soo Mill Truss Plant | 5.0 | 1 | — | — |
| 14 | Precision Edge Surgical Products Company | 4.5 | 2 | — | — |
| 15 | AMI Industries | 3.0 | 3 | — | — |
| 16 | Ro-Von Steel | 4.6 | 7 | — | — |
| 17 | Hydro Tech Inc | 4.0 | 4 | — | — |
| 18 | National Supply Centre | 5.0 | 71 | — | — |
| 19 | SK Group, Inc. | 4.7 | 13 | — | — |
| 20 | Outspoken Brewing | 4.7 | 17 | — | — |
0
You appear
Number of times your business is in the top 3 on the map
—
Avg. position
Your average ranking among the 3 displayed businesses
6
Keywords tested
Google searches simulated for your industry and city
6
Local packs shown
Google displays a map with 3 businesses for these queries
Keywords tested
manufacturer sault ste. marie
Not found in pack
manufacturer reviews sault ste. marie
Not found in pack
best manufacturer sault ste. marie
Not found in pack
manufacturer near me
Not found in pack
7
Keywords Checked
Total keywords analyzed for organic ranking
1/7
Keywords Ranked
Keywords where your business appears in results
#1.0
Avg Position
Average organic ranking position across keywords
#1
Best Position
Your highest organic ranking position
Keyword Results
Keyword
Position
Ranking URL
Top Competitors
Business Name
Phone Number
Address
Business Hours
Description
Geo Coordinates
Images
Reviews
Multi-Location Schema
Business NameNot found on websiteNot found on website
Phone NumberNot found on websiteNot found on website
AddressNot found on websiteNot found on website
Add Schema.org LocalBusiness markup to your website so search engines can verify the consistency of your NAP (Name, Address, Phone) information.
100
Your website is fast
Your site loads in 1.5s. That's below the 2.5s threshold recommended by Google. Great performance!
Real user data (Chrome UX)
Loading SpeedGood
Your page takes 1.5s to display. The ideal is under 2.5s.
1.5s
target < 2.5s
Page Stability
Elements on your page move during loading. This can frustrate visitors who click in the wrong spot.
—
target < 0.1
Click Responsiveness
When a visitor clicks a button, the page responds in —. That's Acceptable but could be better..
—
target < 200ms
Server ResponseFast
Your server responds in 203ms. No issues on the server side..
203ms
target < 800ms
First DisplayGood
The visitor sees initial content after 1.1s. This avoids the blank page impression..
1.1s
target < 1.8s
What's slowing down your site :
Avoid multiple page redirects-190ms possible
Reduce unused JavaScript-80ms possible
Reduce unused CSS-40ms possible
10 mentions on Reddit(recent activity)
How Sault Ste. Marie plans to create 2488 new jobs
How Sault Ste. Marie plans to create 2,488 new jobs ... Founded in 1925 Caterpillar Inc. is the world's largest manufacturer of construction ...
r/SaultSteMarie5 days ago
BREAKING: Algoma Steel laying off more than 1000 workers
“As a result of these pressures, Algoma has been forced to conclude its long history as an integrated steel manufacturer and close its blast ...
r/SaultSteMarie4 months ago
r/canada - Hit hard by trade war, Algoma Steel issues ...
... manufacturer able to do high precision barrels for howitzers and alike. ... Sault Ste. Marie-based Algoma Steel begins layoffs in wake of Trump ...
r/canada4 months ago
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Understanding your local SEO score
NAP Consistency
Your Name, Address, and Phone must be identical across all directories. Even small differences hurt your local rankings.
Learn about NAPDirectory Presence
Being listed on major directories like Google, Yelp, and Facebook helps search engines trust your business information.
Citation building guideReview Health
Review quantity, quality, recency, and diversity are strong local ranking signals. Active review management is essential.
Review management guideLocal Pack Rankings
The Google Local Pack shows three businesses above organic results. Getting in requires strong GBP optimization and consistent citations.
How to rank in the Local PackWant to improve your score?