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Local SEO Audit Report
Ruffin's Pet Centres - Welland
652 River Road, Welland, ON L3B 0C5
Pet supply store
+1 (905) 734-1313
www.ruffinspet.com
35/100
Overall Score
Local Pack Visibility
86/100
Google Maps Profile
74/100
Website Local Schema
30/100
NAP Website Consistency
0/100
Core Web Vitals
85/100
Organic Rankings
59/100
Directory Listings
5/100
Local Competitors
N/A2
2/ 13
Found
0
0/ 13
NAP Consistent
2
2
Inconsistent
11
11
Not Found
Directory
Status
NAP
Reviews
AroundMe
Not Found
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AroundMe
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
Bing
Not Found
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Bing
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
Cylex
Not Found
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Cylex
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
HotFrog
Not Found
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HotFrog
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
MapQuest
Not Found
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MapQuest
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n49
Not Found
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n49
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Opendi CA
Not Found
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Opendi CA
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Profile Canada
Not Found
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Profile Canada
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ShowMeLocal
Not Found
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ShowMeLocal
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
Tupalo
Not Found
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Tupalo
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
Yelp
Not Found
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Yelp
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
FacebookView listing
InconsistentNameAddressPhone
YP.caView listing
InconsistentNameAddressPhone
Profile Fields
Business Name
Address
Phone Number
Website
Business Hours
Photos
8 photosBusiness Description
Business Category
Business Attributes
Onsite ServicesWheelchair Accessible ParkingWheelchair Accessible EntranceQuick VisitPay Credit CardPay Debit CardPay Mobile Nfc
Rating
4.8(55 reviews)
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5
You appear
Number of times your business is in the top 3 on the map
#1.0
Avg. position
Your average ranking among the 3 displayed businesses
6
Keywords tested
Google searches simulated for your industry and city
6
Local packs shown
Google displays a map with 3 businesses for these queries
Keywords tested
pet supply store welland
#1 in pack
pet supply store reviews welland
#1 in pack
best pet supply store welland
#1 in pack
pet supply store near welland
#1 in pack
pet supply store recommendations welland
#1 in pack
pet supply store near me
Not found in pack
7
Keywords Checked
Total keywords analyzed for organic ranking
5/7
Keywords Ranked
Keywords where your business appears in results
#4.6
Avg Position
Average organic ranking position across keywords
#1
Best Position
Your highest organic ranking position
Keyword Results
Keyword
Position
Ranking URL
Top Competitors
Business Name
Phone Number
Address
Business Hours
Description
Geo Coordinates
Images
Reviews
Multi-Location Schema
Business NameRuffinspetMismatch
Phone NumberNot found on websiteNot found on website
AddressNot found on websiteNot found on website
Data source: JSON-LD structured data
85
Your website can be improved
Your site loads in 2.5s. That's acceptable but Google recommends under 2.5s for an optimal experience.
Real user data (Chrome UX)
Loading SpeedNeeds Improvement
Your page takes 2.5s to display. The ideal is under 2.5s.
2.5s
target < 2.5s
Page Stability
Elements on your page move during loading. This can frustrate visitors who click in the wrong spot.
—
target < 0.1
Click ResponsivenessFast
When a visitor clicks a button, the page responds in 49ms. That's That's fast and comfortable..
49ms
target < 200ms
Server ResponseNeeds Improvement
Your server responds in 1.4s. The server could respond faster..
1.4s
target < 800ms
First DisplayNeeds Improvement
The visitor sees initial content after 2s. A little slow for the first display..
2s
target < 1.8s
What's slowing down your site :
Évitez les redirections de page multiples-230ms possible
Réduisez les ressources JavaScript inutilisées-20ms possible
Not found
No mentions of your business were found on Reddit. Reddit discussions influence how AI models recommend businesses.
Boost your local visibility
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Understanding your local SEO score
NAP Consistency
Your Name, Address, and Phone must be identical across all directories. Even small differences hurt your local rankings.
Learn about NAPDirectory Presence
Being listed on major directories like Google, Yelp, and Facebook helps search engines trust your business information.
Citation building guideReview Health
Review quantity, quality, recency, and diversity are strong local ranking signals. Active review management is essential.
Review management guideLocal Pack Rankings
The Google Local Pack shows three businesses above organic results. Getting in requires strong GBP optimization and consistent citations.
How to rank in the Local PackWant to improve your score?