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Local SEO Audit Report
DeSerres - Ottawa
1200 Saint Laurent Boulevard, Ottawa, ON K1K 4H4
Art supply store
+1 (613) 238-3303
www.deserres.ca
67/100
Overall Score
Local Competitors
100/100
Google Maps Profile
76/100
Directory Listings
58/100
Core Web Vitals
33/100
Organic Rankings
83/100
Local Pack Visibility
69/100
NAP Website Consistency
33/100
Website Local Schema
30/100
10
10/ 13
Found
7
7/ 13
NAP Consistent
3
3
Inconsistent
3
3
Not Found
Directory
Status
NAP
Reviews
AroundMe
Not Found
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AroundMe
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
Bing
Not Found
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Bing
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
MapQuest
Not Found
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MapQuest
Not FoundYour business was not found on this directory. Creating a listing here can improve your local visibility.
FacebookView listing
InconsistentNameAddressPhone
TupaloView listing
InconsistentNameAddressPhone
Yelp
Inconsistent
NameAddressPhone
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Yelp
InconsistentNameAddressPhone
CylexView listing
FoundNameAddressPhone
HotFrogView listing
FoundNameAddressPhone
n49View listing
FoundNameAddressPhone
Opendi CAView listing
FoundNameAddressPhone
Profile CanadaView listing
FoundNameAddressPhone
ShowMeLocalView listing
FoundNameAddressPhone
YP.caView listing
FoundNameAddressPhone
1.0Profile Fields
Business Name
Address
Phone Number
Business Hours
Photos
10+ photosBusiness Description
Business Category
Business Attributes
Curbside PickupDeliveryIn Store PickupIn Store ShoppingOnsite ServicesWheelchair Accessible ParkingWheelchair Accessible EntranceQuick VisitPay Credit CardPay Debit CardPay Mobile Nfc
Rating
4.6(1186 reviews)
View this search on Google Maps
Position
#1/ 20
Avg. rating (Top 5)
4.7You: 4.6 ↓
Avg. reviews (Top 5)
47You: 1186 ↑
Google Ads (Top 5)
4/5You: Yes
Facebook Pixel (Top 5)
0/5You: No
| # | Business | Rating | Reviews | Google Ads | FB Pixel |
|---|---|---|---|---|---|
| 1 | DeSerres - OttawaYou | 4.6 | 1186 | Yes | — |
| 2 | Wallack's Art Supplies & Framing | 4.6 | 46 | Yes | — |
| 3 | Spirit Berry Craft Supplies | 5.0 | 50 | Yes | — |
| 4 | Paper Papier, ByWard Market, Ottawa | 4.8 | 48 | — | — |
| 5 | Blick Art Materials | 4.6 | 46 | Yes | — |
| 6 | The Papery | 4.6 | 46 | — | — |
| 7 | Art Factory | 4.8 | 48 | — | — |
| 8 | DeSerres Nepean | 4.5 | 45 | — | — |
| 9 | Art World One | 5.0 | 50 | — | — |
| 10 | DeSerres - Gatineau | 4.3 | 43 | — | — |
| 11 | Wall Space Gallery + Framing | 4.8 | 48 | — | — |
| 12 | Trinity Hobby | 4.6 | 46 | — | — |
| 13 | À l'Ēchelle du Monde | 4.7 | 47 | — | — |
| 14 | Stained Glass Stuff Ltd | 4.8 | 48 | — | — |
| 15 | Andes Arts & Crafts | 3.2 | 32 | — | — |
| 16 | Michaels | 4.3 | 43 | — | — |
| 17 | Michaels | 4.2 | 42 | — | — |
| 18 | Rothwell Gallery and Framing Ottawa | 5.0 | 50 | — | — |
| 19 | Midori Gifts Ottawa | 4.8 | 48 | — | — |
| 20 | The Art Mart | 4.8 | 48 | — | — |
5
You appear
Number of times your business is in the top 3 on the map
#2.0
Avg. position
Your average ranking among the 3 displayed businesses
6
Keywords tested
Google searches simulated for your industry and city
6
Local packs shown
Google displays a map with 3 businesses for these queries
Keywords tested
art supply store ottawa
#2 in pack
art supply store reviews ottawa
#2 in pack
best art supply store ottawa
#2 in pack
art supply store near ottawa
#2 in pack
art supply store recommendations ottawa
#2 in pack
art supply store near me
Not found in pack
7
Keywords Checked
Total keywords analyzed for organic ranking
6/7
Keywords Ranked
Keywords where your business appears in results
#1.7
Avg Position
Average organic ranking position across keywords
#1
Best Position
Your highest organic ranking position
Keyword Results
Keyword
Position
Ranking URL
Top Competitors
Business Name
Phone Number
Address
Business Hours
Description
Geo Coordinates
Images
Reviews
Multi-Location Schema
Business NameDeSerresMatch
Phone NumberNot found on websiteNot found on website
AddressNot found on websiteNot found on website
Data source: JSON-LD structured data
33
Your website is slow
Visitors arriving on your site wait 12.1s before seeing the page. Google recommends under 2.5s. This drives away potential customers.
Simulated test (Lighthouse)
Loading SpeedSlow
Your page takes 12.1s to display. The ideal is under 2.5s.
12.1s
target < 2.5s
Page StabilityGood
Your page stays stable during loading. Visitors are not disrupted.
0
target < 0.1
Click Responsiveness
When a visitor clicks a button, the page responds in —. That's Acceptable but could be better..
—
target < 200ms
Server ResponseFast
Your server responds in 14ms. No issues on the server side..
14ms
target < 800ms
First DisplaySlow
The visitor sees initial content after 5.2s. A little slow for the first display..
5.2s
target < 1.8s
What's slowing down your site :
Réduisez les ressources JavaScript inutilisées-2.0s possible
Searching Reddit...
Looking for mentions of your business on Reddit.
Boost your local visibility
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Understanding your local SEO score
NAP Consistency
Your Name, Address, and Phone must be identical across all directories. Even small differences hurt your local rankings.
Learn about NAPDirectory Presence
Being listed on major directories like Google, Yelp, and Facebook helps search engines trust your business information.
Citation building guideReview Health
Review quantity, quality, recency, and diversity are strong local ranking signals. Active review management is essential.
Review management guideLocal Pack Rankings
The Google Local Pack shows three businesses above organic results. Getting in requires strong GBP optimization and consistent citations.
How to rank in the Local PackWant to improve your score?